The administrator of the e-store and his job is very similar to that of the manager of a retail store. The only difference is that the e-store manager does not have to take part in communication with customers on a daily basis. The main task of the e-store manager is to make sure that all the products sold are updated, of the right size and price. He is also responsible for compiling e-store rules and setting up shopping carts for customers to use.

The e-store manager is responsible for everything that happens on your e-store site. This includes adding product photos, making sure all links are up and running, updating the database and, of course, customer service. In order for your e-store to continue to run smoothly, the e-store administrator must always be ready to reply to e-mails and also to respond to telephone messages from their customers and suppliers on both sides within at least one day. The online store administrator is also in constant contact with logistics companies as well as with the suppliers and manufacturers they offer. This allows him to keep up to date with the prices of all products. He is also responsible for managing the inventory database. He must always be aware of which products should be replaced and modified. He also creates schedules so that your buyers can receive the packages on time. He is also responsible for sales. That’s why he has to figure out the best ways to attract customers: free shipping or 2 products for one price. If he is an expert in computer work and SEO, he can also use these skills to promote the e-store.

The online store administrator does not necessarily have to have a higher education if he or she have a good knowledge of both the Internet and SEO.

The e-store admin must be organized and have a good knowledge of web development as well as search engine optimization. He must be well-mannered and always available to customer service during the day. He must be results-oriented and have a good eye for detail.

As a rule, the e-store administrator can work from home and on a schedule that suits him or her.            

I have looked back and thought of e-retailers who have started looking for a person in a commercial company and are responsible for the tasks, sales and customer satisfaction of the website.

  • .com VP / president
  • Customer Service Administrator / Administrator
  • IT administrator / manager
  • Content administrator / manager
  • Marketing Manager / Administrator

Everyone has their own and important role in this whole process – Who is the e-shop administrator?

The online store administrator is measured by sales and profitability as well as customer satisfaction.

To achieve these goals, the online store administrator takes step-by-step responsibility for everything in the e-store, including customer satisfaction, sales, in-store marketing, inventory, and risk management.

As before, product, price and customer service are still extremely important for e-stores. If the success of an e-store also depends on several other factors:

  • Website availability – Your e-shop is always available to customers.
  • Website Performance – The response time that customers collect in the online store.
  • Easy navigation and product availability – Your e-store is able to contain an endless amount of different products.
  • Website size – Your e-store can accommodate a large number of customers, while providing them with an individual user experience.

If you have carefully followed the difference between an e-store and a regular store, you will notice that the e-store has a much larger number of different IT system aspects that require many different skills in an e-store manager.

A large number of retailers will continue to manage their e-commerce activities with the help of separate companies and IT teams. This often results in the most optimal e-store experience for retailers, which is not in line with other retailers that damage the brand image of retailers.

The administrator of the e-store leading the e-store must also take responsibility for the success of the store, excellent sales results, user experience and satisfaction. The e-Store administrator must be able to involve both the company and all IT functions together in order to manage the e-store.

Depending on the maturity and culture of the company, you can involve both the company and IT resources so that the e-store development team can offer the customer a great user experience.

The benefits you will gain from such a framework:

E-store operations become a specialized function and the team ensures a good balance of resources by combining business and IT functions.

Managing an e-store is an extremely important aspect for one company. E-stores are always one of the largest platforms in your company, which requires constant 24-hour maintenance and is always open to customers. With a thorough commitment, this e-shop will be turned into the best service provider for your users.

In conclusion

Over the last several years, Internet channels have become very important. According to this, there is a great need, especially if the company has proven itself there and is interested in using social media as a long-term strategy. Even retailers who have identified a need for this are struggling to set up the right organizational structure.


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