WHAT IS SHOPIFY SEO? SHOPIFY SEO OPTIMIZATION GUIDE.
We will first briefly explain to you what Shopify and Shopify SEO is. In short, Shopify is a content management system designed to build e-shops. The Shopify platform has become the most popular content management system for building e-shops with a constantly growing number of users.
Next, we outline the main changes that should be made to improve our e-shops for Google, and that is Spotify SEO.
What Is Shopify SEO?
Shopify SEO means unique SEO changes designed specifically for e-commerce solutions created for the Shopify content management system. When Shopify comes with a number of SEO-friendly things, including a blog, it can also cause certain SEO problems, such as duplicate content.
Some of the most commonly used tips for Shopify SEO are:
1. Optimize Your Shopify Site Structure
How your page content is organized is extremely important for SEO.
If your customers are able to easily find products that interest them, the more time they spend on your site, which in turn helps to improve your position on the search engine results page.
How can you make navigating your site easier?
Don’t add too many categories and subcategories to your e-store, because customers like to reach the products they’re interested in with just a few clicks, instead of sorting through the entire e-store.
A simpler site structure makes it easier for search engines to index your site and rank your products.
An SEO-friendly site structure should look like this:
Here you can see that the products are just a few clicks away. This makes it easy for your customers to find products that interest them and index them on search engines.
In addition to the product category pages, you need to add, for example, “About Us” and “Contact” pages to your site. This will let your customers know that this is a trusted business site.
Additionally, you can add a “search box” to your page. While this doesn’t have a direct impact on your SEO, it does help customers find what they’re looking for.
2. Improve the User Experience
Now let’s look at how you can improve the user experience on your site, which in turn can help you improve your position on search engine results pages.
Improve the speed of your site. If your site is easy to navigate and everything is moving at a satisfactory speed, you won’t frustrate your visitors either. This in turn means that they will spend more time on your site than usual.
To make Shopify faster:
⦁ Use a fast and mobile-friendly theme
⦁ Use small optimized images
⦁ Remove any applications you don’t need at the moment
⦁ Avoid using a “slideshow”
Use responsive design. With its responsive design, your Shopify e-shop looks great on any device, including tablets and smartphones.
Responsive topics significantly improve the user experience and keep users on your site longer. The operation of your e-shop on mobile is important as shoppers use more and more smartphones.
3. Research the right keywords
How do I find the right keywords to drive traffic to your site?
The easiest way to get started is to create a list of at least five topics that your customers would be interested in and that are in some way related to the products or services you offer.
Put yourself in the buyer’s shoes and think about what term you would use to search for a product that you sell.
Here’s a complete guide to keyword research and ideas. Here are some keyword research tools to help you expand your list.
4. Optimize your Shopify Product Pages
By now, you should have a list of keywords and a logical structure for your site. The next step is to optimize your online store with the keywords you find.
Start with your main websites. These should be your homepage, pages that contain collections of your main products, and pages that list the best-selling products. By this, we mean the pages that bring you the most profitability and the best conversion rates.
Newly created e-shop websites should also be optimized. There are a few simple ways to choose other pages to optimize:
⦁ The product pages that attracted the most attention when your store launched
⦁ Product pages related to the most searched keywords
How to Optimize Titles and Meta Descriptions for Products? Next, we need to write some titles and descriptions for our products and categories. You can use marketing copies from suppliers’ websites, but your customers and SEO would be especially grateful for the original content.
5. Build Links to Reach Your E-Shop
Backlinks help search engines determine if the general public finds value in your site. This “off-page” strategy is based primarily on gaining credibility.
Backlinks that point to your business site are the most important thing for most search engines to get the best results on the results pages. As well as getting more traffic.
How can you acquire links to your e-shop? Here are some finger examples:
⦁ Building broken links
The method of building broken links is loved precisely because it works great for creating one-way links. This technique involves contacting the webmaster to report broken links on his site. At the same time, you recommend that other sites replace it with your working link. You should definitely mention your website, because here you are doing the webmaster a favor by letting him know about broken links on his site, and therefore you hope to get a backlink to your page as well.
⦁ Backlinks using infographics
Infographics are one of the most popular methods to drive traffic to your website and get valuable backlinks. This is also because they are easy to understand and good to share, because everyone loves visual data. Therefore, the demand for infographics has increased significantly.
⦁ Guest blogging
The advantage of guest articles. Guest blogging is the most effective way to reach new audiences. By publishing your articles on other popular websites, you will bring your content to new readers and increase your visibility.
Guest blogging helps you build relationships and expand your audience. If you are unsure about adding posts to other popular sites, know that even Google will accept other people’s articles on your blog.
You can do Google search queries to find blogs where you can add your own articles.
For example, if the content you are writing about is “web development”, then you can use the following examples to make a search query on a search engine:
- web development + inurl: write-for-us
- web development + guest-posts
- web development + inurl: guest-post-guidelines
- web development + become a contributor
- web development + bloggers wanted
- web development + submit an article
- web development + want to write for
- web development + contribute
- web development + become an author + guest post by
- web development + now accepting guest posts
⦁ Building internal links
Internal links are the key to success in running an e-store. With a good internal linking structure, you can help users easily navigate through your website and thereby improve their user experience.
There are many different tools on the Internet that add internal links to your site, especially if you use the WordPress content management system, but it’s a good idea to do it yourself.
⦁ Write testimonials
An easy way to get backlinks is to write testimonials about the sites you use. You can earn backlinks from the websites of high authority websites in just a few minutes.
⦁ Connect with journalists and famous bloggers.
To get links to your website, you need to spread the word about your business. There’s no better way to do this than by emailing writers and bloggers who are relevant to your niche.
6. Improve your position on the search results page
Now let’s talk about content marketing.
Content is why people come to your site. As an e-shop store owner, you may be tempted only to write a description of the products, but this is definitely a big mistake.
Believe me, you will be much more successful if you take the time to write original and valuable content that will also improve your user experience.
With your content, you can tell your customers about your brand in a way that doesn’t involve selling products. It’s also one of the easiest ways to improve your position on the results page with more keywords and more backlinks.
7. Use the best Shopify SEO tools
Here are the five main tools used:
⦁ Constantly updated, with changes in end motors
⦁ Checks your e-shop in time and sends you notifications of problems via e-mail
This Shopify app will help you target SEO issues that are worth improving to help you save time and money while improving your SEO. It provides you with automatic regular checks on your page’s title and title meta descriptions, speed, content, article structure, and more to keep your site as optimized as possible.
⦁ Reduces the time you spend on SEO
⦁ Manually eliminates the need for you to add meta tags and alt tags
⦁ Provides search engines with structural data to increase search results
Smart SEO allows you to create relevant meta-tags for product, collection, blog, and article pages, and alt-tags for product images in the e-shop, without having to manually make any edits.
SEO Image Optimizer
⦁ Increase traffic from Google Image Search
⦁ You can quickly and easily optimize images
⦁ No knowledge of coding required
Images are literally the things you use to sell your products, so it’s important to have a large number of them on your site. Of course, high-quality, large images slow down your site’s loading speed, so you need to keep them together.
⦁ Review all pages and posts for SEO strength and get a recommendation for improvement
⦁ Edit multiple pages with one click
⦁ Always updated for Google algorithms
Yoast makes it extremely easy to optimize your website with the keywords you choose.
⦁ Analysis of your competitors
⦁ Find out what keywords your competitors are using
⦁ Find out which pages of your competitor’s site receive the most organic traffic
And that’s it! By working through these 7 points in the Shopify guide, you will be able to rise to the heights of your e-son online.