WEB MANAGEMENT: MAIN ERRORS IN WEB MANAGEMENT.

WEB MANAGEMENT: MAIN ERRORS IN WEB MANAGEMENT.

What exactly does web management mean?

In short, web management means all the activities involved in adding and maintaining posts on your website. Although many individuals and companies take care of their own websites, most companies still turn to external technology companies for this, as different technical stages inevitably require different technical knowledge.

At the time of the collaboration, the client is meeting with a representative of the technology company to discuss what your project should look like visually in the future. Creating a site that represents any business requires building a navigation system that makes this website easy for everyone to use. With one ideal website, users should be able to access the information they are looking for with just a few clicks. After designing a visual and easy-to-navigate site that works for you, the designer passes the project to a programmer who writes code to present your site online. The next steps after designing and programming a website are hosting and maintaining the website. Again, web management involves adding new content if your business website needs updates.

1. Ignorance of the company’s goals

One of the biggest problems is that managers of large companies simply give someone an order to build websites, without explaining what the site representing that company should talk about.

Most companies should make it clear to themselves before they start their design projects how they can provide real customer value on their site.

2. Don’t create a design that targets your own business leaders

Don’t design your own website by gathering information about the company’s goals, history and photos of the company’s managers (for this introductory information, a separate page is usually created for each company’s site, such as “ABOUT US”). Remember that the focus of customer attention is not on the company you are introducing, but on the products and services that your company is offering. The site should be designed with the customer’s needs in mind. In summary, don’t build a website that appeals to your company’s top executives because they’re not your target audience.

3. Do not commission projects from several different agencies

The main problem is that different agencies have different design philosophies, and ordering work from different companies can be confusing for you and your users.

Users are annoyed when they see different designs at every step of moving through websites. Consistency is the key to the design of the interaction used: if all the elements of the interface look and function the same, users will feel more confident using this site.

For best results, the same person should be responsible for the design of the entire site, or at least the same group of people should be in charge of the ongoing design review.

4. Take care of your budget

As a rule of thumb, the annual maintenance budget for a website should be about the same as the initial cost of building the site. Obviously, the running costs of news and other projects that depend on daily and real-time innovations are even higher. If you just spend money on building a glamorous website without updating it at the same time, your investment will quickly become a waste.

Due to changes on your Internet, you will need a complete redesign at least once a year to avoid the site becoming outdated and to meet user expectations. In addition, it is mandatory to update the content of the site annually and to rearrange the old pages.

Once you have created a set of design layout styles and page templates to avoid the problems mentioned in Chapter 3, you will also need to create a budget to maintain these design resources. If your page style guidelines and templates don’t evolve with the requirements of the change, you’ll quickly see entropy in the design you enter and your site will fall apart. The most common examples are the need for graphics, new header bars (which include a menu, for example), new navigation buttons, and icons.

5. Don’t confuse “market research” with “usability design”

Most sites have embraced the value of customer data in design, but unfortunately many of them rely purely on traditional market research, such as focus groups. Most of these methods involve attracting customers to products and selling them. Web design is an interactive product and therefore technical usability techniques are needed to study what happens when a user interacts with your site.

No matter how many focus groups you run, users can’t help you navigate because they’re not designers. With focus groups, you can easily get information about what users are currently concerned about and where they would like help. Listening to customers often leads to frustration, which can later become an opportunity to improve something, and finally, once you have an idea, you need to create a design prototype and try it out with users in a usability test to see if it really works for them. In addition, there are an infinite number of users who, based on the initial story, are interested in some future feature, but later, after launching it, it will be too costly, cumbersome, or in reality does not meet their needs.

For example, let’s say your site gets a score of 5.2 and your competitor gets a score of 5.6, in which case you should be aware that your site needs some improvement. But how to get improvements? To do this, you need to have a thorough overview of the detailed design of the site and the parts that should change because they are confusing, slow down users, or do not work on the page the way you would like.

6. Underestimating the strategic impact of the web.

It is a huge mistake to consider the web as an internet brochure. The web should be considered as one of the most important factors in doing business in the future.

You should ask your marketing team leader what strategic ideas they have with terms such as “virtual project teams” and “mobile transactions”. The web allows for completely new ways of doing business, such as complete globalization. If you are not aware of these new business opportunities, your business could dry up very quickly.

Two classic mistakes in predicting technological change are overestimating its short-term effects and underestimating its long-term effects. Due to the extensive structure of the web, people overestimate what it is possible to do in a year or two: most websites will not bring you big profits in such a short time. The impact of networks is growing step by step, and the true value of the web will only become apparent after extensive business process redesign.

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